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Ford® Edge® Titanium®

This is a dynamic ad for Facebook promoting the grand prize for the week, a Ford giveaway. I developed copy variations for paid social campaigns, then used AI optimization to automatically test and amplify the best-performing messages.Target audience for this brand is age 35+. 

Ford Edge Titanium Mobile View.png
Ford Edge Titanium Mobile View.png
Ford Edge Titanium Mobile View.png
Ford Super Duty F250 XL Mobile.png
Ford Super Duty F250 XL Mobile.png
Ford Super Duty F250 XL Mobile.png

Ford® Super Duty® XL®

This ad focused on the country living, as the F-250 series is very popular with the media brand's heartland entrants. Many entrants voiced that winning this truck would help them with day-to-day work and other duties.

Ready to travel, but nervous to go alone_edited_edited.jpg
Solo+Together, your perfect in-between.png
Flexibility to explore me time.png
And time to connect with friends.png
You're having fun on your terms.png
Cruise with Solo+Together, get a discounted rate. Book your cabin. Link in bio.png

"Book It" Solo+Together

This is a carousel post for Facebook promoting Jenny Lynn's upcoming Solo+Together group cruise trip. The audience is age 40+. Solo adventurers, widows, divorcees, retirees, and couples looking for a fun community to vacation with and explore the Caribbean.

Ford® Ranger® XLT®

This ad was targeted for outdoor enthusiasts who don't need a full-size truck, but want something compact with towing capacity for weekend-warrioring and those days that require a little extra kick in their pickup.

_Ford Ranger XLT Mobile.png
_Ford Ranger XLT Mobile.png

Paid Social Dynamic Ads:
Sweepstakes Media Copydecks

Project Type: Social Media (Instagram, Facebook)   

Role: Strategist, Copywriter

Tools: Figma, Canva

The client: PCH Media

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