Smart, strategic creative that tells a great story and sparks a connection,
one carefully crafted word at a time—that's what I do.
A little bit about me...
I am a lifelong New Yorker living in the Metro Area. For the last 18 years, I’ve created copy for New Yorkers that connects and converts—across email, social, web, blogs, and direct response—for brands from entertainment and e-commerce to beauty, health, travel, and beyond. My copy clicks with a human touch AI can't fake.
Check out my work
Campaigns and Case Studies
I have a very particular set of skills
(that crush it)...
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Brand Voice & Tone – shaping messaging that feels authentically you
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Conversion Copywriting – words that move people to act
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Content Strategy – smart, big-picture thinking that drives results
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Regulated Industry Expertise – health, sweepstakes & beyond
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SEO, GEO & AI Optimization – all the Os, human-first
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Social Media Storytelling – scroll-stopping, share-worthy content
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B2B Copywriting – persuasive, polished, professional
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A/B Testing Insights – data meets creativity for constant improvement
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Tools of the Trade: Canva, G-Suite, Wix, WordPress, SEMrush, Adobe Suite, ChatGPT, Claude
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I craft engaging social and blog stories
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Drive brand awareness
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Boost KPIs
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Brainstorm topics
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Design campaign graphics
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Coordinate campaigns via content management platform
CONTENT MEDIA
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I write high-intent web content that builds topic authority and appeals to readers
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Technical SEO content (schema markup, entity relationships, and metadescription, AI snippet)
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Research keywords, phrases, questions & answers for topic search rankings and strategy
SEO RESEARCH
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Storytelling for impact
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Innovative ideation
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Design thinking
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Analytic reasoning
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Craft engaging subject lines
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Identify opportunities to target users
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Drive measurable results
EMAIL RESPONSE
Loyalty Email Program
PCHlotto
Retention Email
Publishers Clearing House
SEO Website Content
Woodlocked LLC
Interactive Landing Page
Publishers Clearing House
Product Launch
Perfectbodylaser
Interactive Game
Publishers Clearing House
Blog Articles
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SEO & AI Optimization
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Lead Generation
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B2B Copywriting
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A/B Testing Insights
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Tools: Canva, Adobe Suite, Google Suite, Trello, SEMrush, WordPress, Figma, Monday.com
MY SKILLS
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Brand Voice & Tone
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Conversion Copywriting
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ADA-Compliant Copywriting
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Content Strategy
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Regulated Industry Experience
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SEO, GEO & AI Optimization
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Social Media
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B2B Copywriting
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A/B Testing Insights
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Tools: Canva, G-suite, Wix, Wordpress, SEMrush, Adobe suite, AI (ChatGPT, Claude)
MY SPECIALTIES
DIRECT RESPONSE
* Persuade audiences to act
* Write killer headlines
* Research buyer personas
* Identify opportunities to target users
* Create urgency through compelling storytelling
* Drive measurable results
1
EMAIL MARKETING
* Storytelling for impact
* Innovative ideation
* HTML5 fluent
* Design thinking
* Analytic reasoning
* Craft engaging subject lines
2
SEO MARKETING
* Write high-intent web content with technical SEO (schema markup, entity relationships, and metadescription)
* Research keywords, phrases, questions & answers for topic search rankings
* Content strategy & writing for AI snippet
* Build topic authority
* Enhance existing content for higher ranking
3
CONTENT WRITING
* Craft engaging blog stories
* Drive brand awareness
* Boost Social KPIs
* Brainstorm topics
* Design header graphics
4
MY PHILOSOPHY
Human-first connection, always.
That's what fuels conversion.
Copywriting isn’t just about grammar and structure—it’s about pulling at the heartstrings. It's about stepping outside the lines, exploring every angle, and hitting readers right in the chest. Words that get under their skin in a way that resonates with them on a personal level, and moves them to act.
I craft tailored messaging with purpose, for you and your audience, so you don't just attract clients. You attract the right clients on a deeply human level.
