Case Study:
Positive Impact Direct Marketing
Project Type: Sweepstakes and Direct Marketing Email Campaign
Role: Strategist & Copywriter
Client: pch.com
This campaign delivered above-plan performance:
+17 lift to Unique Clicks, +10% lift to order response, and +11 Lift to Pull
The challenge:
During the height of the pandemic, sweepstakes entries and online orders had dipped significantly. The team needed an engaging direct marketing campaign to re-energize customers and boost response rates.
The objective:
Increase overall response rate through fresh incentives and compelling offers.
The strategy:
I crafted campaign copy that spotlighted a unique prize designed to go above and beyond expectations, paired with a special savings incentive and a carefully targeted lineup of deals.
Recipient now gets to select the prize they want to go for on the third check. Three choices are presented as an overlay over the first two checks.
Post-click messaging for the Ford Truck:
This campaign included a targeted product lineup for cooking/kitchen buyers. We showed a two-sided savings card with a FREE RECIPE on the back. I wrote the recipe myself!
LANDING PAGE
FLIP CARD FOR FREE RECIPE
SAVINGS INCENTIVE