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Money Drop
Interactive Landing Page
Project Type: e-Commerce Bonus Page
Role: Strategist & Copywriter
The client: Publishers Clearing House
The Results:
+11 Lift to Pull, +13 Lift to Order Response, earning ~$127K in revenue on deployment
I was inspired to create this game based on the success of a "Major Savings" Memorial Day product header that showed piggy banks parachuting down from a plane to deliver savings on a military affinity lineup of deals. The game lived on the e-Commerce path as a special bonus landing page, offering visitors a chance to go for prize money and unlock a discounted selection of deals.
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