I create smart, strategic campaigns that tell a story and spark a connection, one carefully crafted word at a time.
A little bit about me...
I am a lifelong New Yorker living in the Metro Area. For the last 18 years, I’ve crafted copy for New York businesses that connect and convert—across email, social, web, blogs, and direct response—for brands from entertainment and sweepstakes to e-commerce, health & wellness, travel, and consumer goods.
Check out my work
Campaigns and Case Studies
I turn strategy and storytelling into measurable business growth.
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Brand Voice & Tone – Messaging that feels unmistakably on-brand and builds trust
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Conversion Copywriting – Copy designed to drive clicks, sign-ups, and sales
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Content Strategy – Big-picture thinking aligned to business goals and performance
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Regulated Industry Expertise – Clear, compliant messaging without sacrificing impact
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SEO, GEO & AI Optimization – Search-first strategy grounded in human behavior
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Social Media Storytelling – Content that captures attention and drives engagement
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B2B Copywriting – Persuasive, polished messaging for complex audiences
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A/B Testing & Performance Insights – Data-informed optimization for continuous growth
Tools of the Trade: Meta Business Suite, Google Workspace, Microsoft Office, Wix, WordPress, SEMrush, Canva, Trello, ChatGPT, Claude, Perplexity
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Create content pillars and campaign themes to drive brand awareness, engagement and sales
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Track metrics using meta management tools and GA4
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Develop engaging social, blog, and sales strategies
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Maintain editorial calendars across platforms
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Coordinate production using CMS and scheduling tools
DIGITAL MARKETING
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Deliver high-intent web content that builds topic authority and appeals to readers
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Technical SEO content (schema markup, entity relationships, and metadescription, AI snippet)
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Research keywords, phrases, questions & answers for topic search rankings and strategy
SEO RESEARCH
EMAIL MARKETING
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Storytelling for impact
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Analytics tracking
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Identify opportunities to target users
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Drive measurable results
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Manage email service provider scheduling and deployment
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Craft engaging subject lines
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Automation setup for emails
Loyalty Email Program
PCHlotto
Retention Email
Publishers Clearing House
SEO Website Content
Woodlocked LLC
Interactive Landing Page
Publishers Clearing House
Product Launch
Perfectbodylaser
Interactive Game
Publishers Clearing House
Blog Articles
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SEO & AI Optimization
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Lead Generation
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B2B Copywriting
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A/B Testing Insights
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Tools: Canva, Adobe Suite, Google Suite, Trello, SEMrush, WordPress, Figma, Monday.com
MY SKILLS
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Brand Voice & Tone
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Conversion Copywriting
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ADA-Compliant Copywriting
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Content Strategy
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Regulated Industry Experience
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SEO, GEO & AI Optimization
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Social Media
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B2B Copywriting
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A/B Testing Insights
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Tools: Canva, G-suite, Wix, Wordpress, SEMrush, Adobe suite, AI (ChatGPT, Claude)
MY SPECIALTIES
DIRECT RESPONSE
* Persuade audiences to act
* Write killer headlines
* Research buyer personas
* Identify opportunities to target users
* Create urgency through compelling storytelling
* Drive measurable results
1
EMAIL MARKETING
* Storytelling for impact
* Innovative ideation
* HTML5 fluent
* Design thinking
* Analytic reasoning
* Craft engaging subject lines
2
SEO MARKETING
* Write high-intent web content with technical SEO (schema markup, entity relationships, and metadescription)
* Research keywords, phrases, questions & answers for topic search rankings
* Content strategy & writing for AI snippet
* Build topic authority
* Enhance existing content for higher ranking
3
CONTENT WRITING
* Craft engaging blog stories
* Drive brand awareness
* Boost Social KPIs
* Brainstorm topics
* Design header graphics
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MY PHILOSOPHY
Human-first connection,
fuels conversion.
Copywriting isn’t just about grammar and structure—it’s about pulling at the heartstrings. It's about stepping outside the lines, exploring every angle, and hitting readers right in the chest. Words that get under their skin in a way that resonates with them on a personal level, and moves them to act.
I craft tailored messaging with purpose, for you and your audience, so you don't just attract clients. You attract the right clients on a deeply human level.
